Ian Callum, Jaguar designer, “New XJ has reinterpreted our tradition”

[Kim, Song-Yi] “New XJ has its design identity based on the reinterpretation of our traditional value.”

Ian Callum, Jaguar design director, said on 25th at the ‘New XJ launching event‘ held at Dongdaemun Design Plaza(DDP) in Seoul.

He moreover added, “Concentrating on the tradition does not simply mean a copy of (past) design, rather, it is a reinterpretation of signature design based on the traditional value. We hope Jaguar’s own brand identity can be given through New XJ which has dynamism and luxury, core parts of Jaguar design.”

New XJ has emphasized Jaguar’s identity through its sleeker shoulder and waist lines. Unique signature ‘Double J’ daytime running lights makes New XJ refined. Designed to be balanced front grille added delicacy and gave luxurious sense.

In terms of its rear part, its original design is remained and is able to be found at its tail lamps, and through its new signature, luxurious image is given. The bottom of the bumper is newly designed, and dynamic image is emphasized through its oval tail pipes.

New XJ’s cabin, which is inspired by a yacht, has a refined image that can be found from the twin needle stitched seats. Portfolio model and Autobiography model get delicacy diamond pattern quilted leather seats.

Its new 3.0-liter V6 diesel engine outputs 300hp and 71.4kgm for the maximum torque, which indicates New XJ offers the most powerful driving performance in its segment. New XJ will be offered with four-wheel drive system and ASPC will be given for all New XJ models.