[Koo-Sang Column] if Renault-Samsung′s SM6 got Renault′s emblem..

One of the most expectant new cars, SM6 is finally coming to the domestic market. As from its name SM6, SM6 belongs to the compact large-sized segment.

In domestic midsize car market, a kind of ‘bipolarization’ can be found with two powers, Hyundai Sonata and Kia K5. Even there are also SM5 and Malibu, It does not seem easy to change the market structure even their marketability do not get behind.

Then, There is a certain fact which makes customers not fully open their minds, which leads to such a bipolarization. What is the ‘fact’?

Numerous factors affect sale. Fuel efficiency, power, and of course, the price are all essential features to be considered when a person buy a car. Unless the price are not extremely expensive or cheap, the car that wins customers’ mind will be ultimately sold.

In other words, The choice comes from those small and tiny pieces. Then, design is surely one of those small ‘pieces’ which affect customer’s choice. Current SM5 gives a quite conservative image.

Because of its image, SM5 seems to attract customers in middle-aged class than the young. Through Renault-Samsung’s buying public, it is found that what Renault-Samsung pursues is comprehensive value.

However, the direction of design have been changed. The front design is changed to be similar to Renault, and Renault-Samsung gives French emotion with the release of cars in sensuous design such as QM3. Talisman also gets Renault’s design.

The current flagship model SM7, which is built based on Nissan’s platform and Renault design, has less its own characteristic, but the recently released models get more French styling. And Talisman is Renault’s newest model and the most luxurious model among Renault’s vehicles.

Moreover, the front of SM6 gives unique image through its daytime running lights along with strong presence as Renault’s flagship model. The presence is improved through 19-inch wheels and the side design as well.

Also, the character line at the middle of its hood to the radiator grille makes V-shaped curve with Renault-Samsung’s emblem gives dynamic impression.

It would be better if SM6 got Renault’s emblem, but current SM6 with Renault-Samsung emblem seems to have enough competitiveness in its segment. Let’s see how SM6 will play.