Infiniti′s ‘Q’ design features..what makes Q50 and Q70 different?

[Kim, Song-Yi] In terms of Infiniti design, Alfonso Albaisa, Infiniti's Executive Design Director, emphasized, “As there are the company’s artistic value and its own design DNA, we always consider the process of production and assembly as key factors of the design as well as trying to making the result artistic.” He moreover added, “Infiniti’s differentiated design characteristics come from the harmony of some contrasting features such as ‘powerful but artistic’, ‘emotional but technical’.”

From this, Infiniti’s concept car dubbed ‘Essence’ is evaluated that it expresses charming and elaboration inspired by the nature and the human beings.

The concept car ‘Essence’ has its design goal, to integrate all design languages that have been appeared on every Infiniti car into one. With ‘Essensce’, ‘Etherea’, and ‘Emerg-E’ pursue the ‘actualizable‘ design, that makes the gap between the concept car and the actually produced model minimized.

The design keyword ‘Q’ defines Infiniti Q sedan line-up, whose design starts from Q50 and complete with Q70.

The design characteristic of Q50 and Q70 is the ‘long nose, short deck’ ,the common sports coupe’s look.

They look polish and dynamic thanks to its deep front fenders, door design, and waved side character lines. Aggressive and sporty images come from the ‘wide and low’ style, the wide with and low height which have been used for ‘Eseence’.

For the front, the double arch grille, diagonal mash patterns, and chrome finishes makes ‘Q’ look more three dimensional. In terms of side, waved character and waist line, and its arch roof line eventually gives ‘Q’ elegant and dynamic images.

The most differentiated factors that Infiniti models have assessment of openness that comes from the crescent C pillar which gives sporty look as well as from its A pillar and B pillar designed to be as thin as like a roll.

The unique rear LED combination lights combined with character line make ‘Q’ look much stronger. The double arch trunk line designed symmetrical with the front grille gives the stability.