AUTO DESIGN AWARD
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Peugeot’s ‘New 308’, dynamic and sensuous design

Peugeot
2016-04-18 16:25
뉴 308
뉴 308

[Dailycar Song-yi Kim] Peugeot’s hatchback ‘New 308’ has been evaluated as a sensuous and eidetic model. As it is an archetypal hatchback model which consists of engine room and cabin, it strongly emphasizes sporty driving performance and practicality.

New 308’s exterior design presents some polished and dynamic image. The balance between each design features is harmonious. The character line on the top of the hood looks soft and three dimensional with some points. On the top of the hood, Peugeot’s emblem is located.

Its radiator grille has a thick chrome to give simple but luxurious appearance. The lettering of Peugeot catches customers’ attention too. Headlamps emphasize straight line to give keen look. For New 308 2.0, unlike 1.6, LED that consists of 31 lamps is used. Comparing to halogen, LED has much clearer intensity of illumination, and the energy efficiency is 50% higher.

뉴 308 계기판
뉴 308 (계기판)

At the bottom of the bumper, wide air intakes have been used. Fog lamps are designed as C-shaped curve line to give stable look and strong impacts.

Its side look is kind a normal as a hatchback. Streamlined roof line gives sensuous and dynamic style to the model. 17 inch alloy wheels sized 225mm and 45R flatness ratio are used.

뉴 308
뉴 308

In terms of the rear part, rear spoilers are used for stability at high speed and polished appearance. At the center of the trunk lid, Peugeot’s emblem is located. C-shaped rear lamps look keen. The maximum capacity of the trunk is 470 ℓ, and when the rear seats are folded, the capacity is 1309ℓ. There are some separate spaces under the mat as well.

New 308’s cabin especially emphasizes practicality. i-cockpit design is impressive. The dashboard is prominent, and at the center of the cluster, some basic information such as mileage and fuel consumption is presented through its digital display. RPM gage is unique as it displays lower numbers from right side. As the number arrangement is reversed, it makes feel awkward when driving at high speed.

뉴 308
뉴 308

Center fascia is easy to use, as it has a few buttons and is well arranged. Steering wheel is 351mm sized and designed as a D-cut.

Although New 308 is a four-seat car, the room may not be enough when there are four people in it. Large panorama sunroof sized 1680mm is adopted, so it gives openness feeling even to passengers on rear seats.